OPEN is an immersive public experience designed to showcase the revitalized ground floor of The Michigan Central Station prior to its reopening. This initiative features a diverse range of exhibits, entertainment, and art that engage visitors with the Station’s rich history, restoration process, and next chapter.

“Live From Detroit: The Concert at Michigan Central," celebrating the reopening of Michigan Central Station, a sold-out concert featuring Detroit’s biggest stars, attracted an audience of 20,000, highlighting the cultural significance of the venue and its role in the community.

The Henry Ford Health Gala, held at The Michigan Central Station station, welcomed over 1,000 guests for an unforgettable philanthrophic evening. This Destination Grand Ball was a highly curated event featuring an impressive auction and a special tribute to the highest donors, showcasing the commitment of the community to advancing healthcare initiatives.

The event design encompassed pre and post promotions, tailored menus, VIP services, and meticulously crafted auction packages. Additional, we produced print and digital materials, along with engaging sizzle and testimonial style video content.

Projects at Ford include employee-centric events, global leadership meetings, podcasts and employee editorial vignettes. The approach combines creativity with strategic insight, resulting in memorable experiences.

ADVIL RELIEF IN ACTION
Time Inc. teamed up with Advil to break the category advertising mold, build active engagement, encourage consumer advocacy and increase equity and believability through “Relief in Action,” a profile series that featured individuals who use their strength to relieve the pain and suffering of others. This was achieved in a full 360 integrated marketing program ranging from digital banners to print to a live event.

Real News vs. Fake News social media campaign that ran in Facebook, Instagram & Twitter for TIME Magazine.

The Red Carpet Season which stretches from the Golden Globes through The Academy Awards provides Time Inc. fashion and entertainment brands an opportunity to showcase content which resonates across titles. I conceptualized and designed this added value bonus to engage prospects and existing consumers to People, InStyle and Entertainment Weekly.

Art directed and designed 31 advertorial executions for Jergens, representing $8.3MM in revenue, which included art direction of fashion and beauty product photography shoots in collaboration with fashion stylist, still life photographer.

Conceptualized Johnson & Johnson’s Reach brand campaign that drove $2.4MM across web platforms including a CVS and Target Retail integration.